De'Aaron Fox is teaming with Sharpie and Under Armour for a new signature sneaker that drops on July 23. Priced at $130, the Fox 2 colorway is built around a mostly white base that is overlaid with hand-drawn black sketches. The graphics include a stylized fox, Fox’s personal logo, basketball motifs, crowns, arrows and floral elements that honor his children , a rose for his son Reign and a California poppy for his daughter Poppy.
Fox explained that the collaboration was a natural fit because Sharpies have been part of his life since childhood. “I’ve been using Sharpies since I was a kid,” he said, adding that the partnership lets him translate personal story onto the shoe. He also noted that personal expression through sneakers can reveal aspects of a player that fans might not otherwise see. “What I hope people take away from this collaboration is to always be yourself,” Fox said.
The design moves beyond a typical colorway by turning the sneaker into a portable scrapbook of Fox’s life. The black, Sharpie-style sketches trace across the strap, heel and midsole, creating a visual narrative that mirrors the pages of a sketchbook. The inclusion of family symbols underscores how Fox views his brand as an extension of both his on-court performance and off-court identity.
This release adds to Fox’s growing signature line with Under Armour, which has increasingly embraced player-driven aesthetics. The Fox 2 follows previous Under Armour models that have featured the guard’s name and logo, reinforcing the brand’s commitment to giving athletes creative control over their footwear.
At $130, the sneaker sits in the mid-range of premium basketball shoes, a price point familiar to fans of signature models. Because the release is limited, collectors and casual fans alike will likely line up at retailers on July 23. The timing aligns with the Spurs’ offseason, giving the team an additional narrative thread as they reshape their roster for the upcoming season.
Ultimately, the Sharpie x Under Armour Fox 2 is positioned as more than a performance shoe; it is a statement of personal storytelling that can be worn on the court. By embedding his family symbols and childhood brand into the design, Fox offers a tangible reminder that every detail of an athlete’s journey can be expressed through footwear.
